Data privacy, or information privacy is "the appropriate use of personal information under the circumstances. What is appropriate will depend on context, law, and the individual’s expectations; also, the right of an individual to control the collection, use, and disclosure of personal information." -IAAP (The International Association of Privacy Professionals)
Privacy International. (2015). What is privacy? YouTube.com. Retrieved from: https://youtu.be/zsboDBMq6vo.